1. Important Dates
a. April 22, 2009 - deadline for submitting signed Terms of Reference
b. April 24, 2009 - deadline for submitting signed Parent’s Waiver
c. Please note Weekly Report due dates
a. Aguilo, Ampong, Barba – Apr 14, 21, 28, May 5
b. Barredo – Apr 23, 30, May 7, 14
c. De Leon, Lim, Querubin – Apr 24, May 1, 8, 15
d. Madrigalejo - Apr 16, 23, 30, May 7
e. Miranda – Apr 13, 20, 27, May 4
2. Goals
Only De Leon, Madrigalejo, Miranda, and Querubin have submitted the final versions of their goals. The due date was April 13.
3. Enrollment
Aguilo, Barba, and Santiago, according to Sir Ed, have not yet enrolled.
4. Work Places
Reyes and Santiago, where are you and what is the latest on your applications? Please let me know before my ulcer gets any bigger obsessing over your internship placements.
The others:
a. Fleishman-Hillard (Aguilo, Barba)
b. Manila Times (Miranda, Madrigalejo, Ampong)
c. PeaceWorks (De Leon, Lim, Querubin)
d. Myx (Barredo)
Friday, April 17, 2009
Tuesday, April 14, 2009
Madrigalejo: Week #1 at Manila Times
A. List down all the tasks that you performed during this period. Describe each in detail.
1.) I monitored news from the wire agencies, AFP and Xinhua. There was no other person in the office yet because I came in very early. I didn’t want to waste any time so I just watched the news on TV and waited for updates. After about an hour or so, Sir Klink came in and asked me to monitor the wires as well, so I did. He logged me in to the AFP and Xinhua sites and I started surfing. He instructed me to look for any breaking news, something that we could include in the paper. It was a little confusing because the news came in very quickly and I have to read the full report of every “relevant” story that I see before I copy-paste it. That was about everything that I did for that day before he gave me an assignment.
2.) My first assignment, my first taste of the real thing. That night, Sir Klink read the news about Ding Tanjuatco’s death in the Inquirer. He wanted me do an article, telling people of how Ding was as a public servant. He specified that I must interview at least two prominent individuals for quotations. Next thing I knew, I was accepting the project without asking for the full details. When I arrived home, I was very excited for tomorrow’s coverage until I remembered one thing—I didn’t know where the wake was. I felt my world slowly crushing down with this big lapse in my logic. I texted my friends who were reporters as well, and asked if they knew where the wake was and they had no idea.
As late as 11 pm, I went out and surfed the net to look for any news regarding Tanjuatco’s death but there was none. I was then beginning the heavy weight on my shoulders. I even thought of texting our editor to tell him that I could not do it, but good thing I did I chose not to; because one, I accepted the assignment, gave him my word, and that was as good as saying that I will do it no matter what. And two, texting is the lowest form of communication possible for such a probable-image-and-respect-breaking move.
I never gave up though. The next morning, I went to the shop again to check out if there is already something about the wake, unfortunately, there is still none. Nevertheless, I tried calling some of the numbers I saw. First, I called KAMPI, with which Mr. Tanjuatco was affiliated. No one was answering the phone. Then I tried calling the phone number indicated in a resume I found in the net, I was a little doubtful about this because it had none of the characteristics of a good website that we used to discuss in class. But in times of need, just like this, I felt that I had to try everything. I called the numbers indicated there and gladly, someone answered and told me that the wake was at Sanctuario de San Antonio in Forbes Park, Makati. I knew I was a little late because it was already 12 noon, but I went there immediately so I could meet up with my 5pm deadline. I don’t really know the place so I had to ask for directions from another friend who has been there. After about an hour, I reached the location and there I began my coverage.
After greeting the people in charge there and introducing myself, I looked for prominent people whom I can interview. The right-hand man of Mr. Tanjuatco, Kuya Jessie as he wants me to call him, regrets and told me that former President Cory Aquino was there last night and POC President Jose Cojuangco was there until around 12 noon that same day. I needed a story so I interviewed people who could still be prominent in a way and still deeply connected with Ding. First, I talked to Lawyer Hjalmar Quintana of the Department of Justice. He was with Ding during the People Power Revolution and they were both on the opposition side supporting Cory. Next, I talked to Ding’s eldest son, Dax Tanjuatco. After waiting for more prominent people to come and none still came, I bade goodbye to the people there and extended my condolences. Afterwards, I hurriedly looked for a computer shop (Netopia was the nearest, at P57.00 per hour, I had no choice), typed my article, and sent it to the editor.
3. ) I attended a news writing seminar organized by the office for the interns. We were about 25, but only around 12- 15 came. In the seminar, Sir Klink gave a recap of what journalism and news are. Surprisingly, some of the interns there couldn’t define news and journalism. Rianne and I (since Kamille was not present during that time) were answering and I “think” (personally) we fared pretty well in raising the banner of our school.
I learned that different agencies have different ways of doing the news. I thought that newspaper had straight news, but the examples shown by Sir Klink had very wordy leads and very adjective-full paragraphs. As an example, he used my article for Ding Tanjuatco’s death. He said it was not wrong but I could have done it better if I gave a little emotional story about him. I did the article in the straight news format, and I think Sir Klink likes it featurized a little bit.
He taught us new lead types and some writing styles. The one that I really like, and will probably use in my next article, is the Wall Street Journal type. In there, you first take it from the perspective of one person then you suddenly connect it with the big issue. Discuss the big issue and then go back to the person with whom you started the entire story. Sir Klink was a very articulate and funny lecturer. I enjoyed and learned much from this lecture.
4. ) I went to Cavite with Kamille. We are working in as story assignment given to me by Sir Klink. He was assigning feature stories to the other interns, and when it was my turn, he asked me if there was any particular story that I would want to pursue. I told him that I have seen this group, the Dynamic Teen Company, on TV just that morning. I told him that DTC is a group of teenagers who use wooden pushcarts with books, blackboards, and other learning material. The group goes to public markets, dumpsites, and cemeteries to educate the young children there who do not go to school. I found their advocacy truly inspiring so I suggested to cover their story. Gladly, Sir Klink found it interesting and inspiring as well.
After the assignment was given, I immediately looked for their website. I left a message there and told them who I was and what I had to do. They replied to my mail the next day and gave me the contact number of the founder, Kuya Ef. I texted Kuya Ef to set an appointment, he replied and told me to come there on April 13 (today). He sent me the complete address so I went there with Kamille and we looked for their office. We will go back there on Saturday for the photos of their actual teaching sessions. I think I could talk more about this on my next report form.
B. Describe new skills you learned, or skills you improved upon as a result of these tasks. Be specific.
1. ) I learned more about news judgment. During the time that I was monitoring the AFP and Xinhua, I knew that what may be news to other people of the world may not be news to the Filipinos. So there, I applied the different news values that I learned in class. I recall, one intern who was working with me was monitoring the wires too. And when Sir Klink asked her if she found any news for the paper, she talked about the quake in Italy. And sir asked if there were Filipinos involved, she said none, so that was not news according to sir.
I was happy because I had the same line of thinking with sir, I was looking for any sign of Filipinos affected by the quake so the story would have more relevance and proximity to the Filipino readers.
2. ) I am not that shy anymore during interviews and I think I have improved my communication skills more. During my interview in Tanjuatco’s wake, prominent people were there and I knew there was no room for errors. I tried to build up my confidence and do my best. I think turned out to be ok because I got good quotes from them. Also, it really pays to listen to the interviewee’s answers, more questions could be derived from there!
3. ) I learned about discipline. I was late when I submitted the article on Ding Tanjuatco, and I know that I not a very good start. I thought I “screwed up” on the assignment. Like what Sir Klink said to all of us, “DEADLINES ARE SACRED”. And probably being the first one to fall short on that, I have really disciplined myself when it comes to my work. Now, I really plan ahead, research well, and schedule my commitments properly (I write them down on a separate notebook and I check them every now and then).
4. ) I learned of the importance of being prepared. Asking questions is not a bad thing, it can actually make the job a whole lot easier. Knowing everything that you need to know about the topic and the interviewees would really help you in asking the right questions.
5. ) I learned more about responsibility. Now, I am not only carrying the name of the school but I am carrying the name of the company as well. When I go out and say that I am from the Manila Times, I feel the pressure to act professionally because there is no way that they will be treating me as a student there.
C. Other thoughts regarding the OJT experience.
On last note, I realized how important being nice and courteous to others people is. Regardless of position, rank in life, age, or gender, I must treat them the way I want to be treated myself. For one, in my first interview, I was so lost. I did not know how to begin and gain confidence. And the ones who helped me out? The drivers, the organizers, and the helpers of the family.
They told me who the members of the family are, and a little background on Sir Ding. Kuya Jessie even gave me a copy of Sir Ding’s resume which was a really big help for me. I was nice to them ever since I stepped my foot there, and they repaid me with their kindness until I left as well. They even gave me brownies and other stuff to eat, they said they knew that I travelled really far just to go there. I was really touched by their gesture, and I thanked them.
It does not hurt to give them a smile, really.
1.) I monitored news from the wire agencies, AFP and Xinhua. There was no other person in the office yet because I came in very early. I didn’t want to waste any time so I just watched the news on TV and waited for updates. After about an hour or so, Sir Klink came in and asked me to monitor the wires as well, so I did. He logged me in to the AFP and Xinhua sites and I started surfing. He instructed me to look for any breaking news, something that we could include in the paper. It was a little confusing because the news came in very quickly and I have to read the full report of every “relevant” story that I see before I copy-paste it. That was about everything that I did for that day before he gave me an assignment.
2.) My first assignment, my first taste of the real thing. That night, Sir Klink read the news about Ding Tanjuatco’s death in the Inquirer. He wanted me do an article, telling people of how Ding was as a public servant. He specified that I must interview at least two prominent individuals for quotations. Next thing I knew, I was accepting the project without asking for the full details. When I arrived home, I was very excited for tomorrow’s coverage until I remembered one thing—I didn’t know where the wake was. I felt my world slowly crushing down with this big lapse in my logic. I texted my friends who were reporters as well, and asked if they knew where the wake was and they had no idea.
As late as 11 pm, I went out and surfed the net to look for any news regarding Tanjuatco’s death but there was none. I was then beginning the heavy weight on my shoulders. I even thought of texting our editor to tell him that I could not do it, but good thing I did I chose not to; because one, I accepted the assignment, gave him my word, and that was as good as saying that I will do it no matter what. And two, texting is the lowest form of communication possible for such a probable-image-and-respect-breaking move.
I never gave up though. The next morning, I went to the shop again to check out if there is already something about the wake, unfortunately, there is still none. Nevertheless, I tried calling some of the numbers I saw. First, I called KAMPI, with which Mr. Tanjuatco was affiliated. No one was answering the phone. Then I tried calling the phone number indicated in a resume I found in the net, I was a little doubtful about this because it had none of the characteristics of a good website that we used to discuss in class. But in times of need, just like this, I felt that I had to try everything. I called the numbers indicated there and gladly, someone answered and told me that the wake was at Sanctuario de San Antonio in Forbes Park, Makati. I knew I was a little late because it was already 12 noon, but I went there immediately so I could meet up with my 5pm deadline. I don’t really know the place so I had to ask for directions from another friend who has been there. After about an hour, I reached the location and there I began my coverage.
After greeting the people in charge there and introducing myself, I looked for prominent people whom I can interview. The right-hand man of Mr. Tanjuatco, Kuya Jessie as he wants me to call him, regrets and told me that former President Cory Aquino was there last night and POC President Jose Cojuangco was there until around 12 noon that same day. I needed a story so I interviewed people who could still be prominent in a way and still deeply connected with Ding. First, I talked to Lawyer Hjalmar Quintana of the Department of Justice. He was with Ding during the People Power Revolution and they were both on the opposition side supporting Cory. Next, I talked to Ding’s eldest son, Dax Tanjuatco. After waiting for more prominent people to come and none still came, I bade goodbye to the people there and extended my condolences. Afterwards, I hurriedly looked for a computer shop (Netopia was the nearest, at P57.00 per hour, I had no choice), typed my article, and sent it to the editor.
3. ) I attended a news writing seminar organized by the office for the interns. We were about 25, but only around 12- 15 came. In the seminar, Sir Klink gave a recap of what journalism and news are. Surprisingly, some of the interns there couldn’t define news and journalism. Rianne and I (since Kamille was not present during that time) were answering and I “think” (personally) we fared pretty well in raising the banner of our school.
I learned that different agencies have different ways of doing the news. I thought that newspaper had straight news, but the examples shown by Sir Klink had very wordy leads and very adjective-full paragraphs. As an example, he used my article for Ding Tanjuatco’s death. He said it was not wrong but I could have done it better if I gave a little emotional story about him. I did the article in the straight news format, and I think Sir Klink likes it featurized a little bit.
He taught us new lead types and some writing styles. The one that I really like, and will probably use in my next article, is the Wall Street Journal type. In there, you first take it from the perspective of one person then you suddenly connect it with the big issue. Discuss the big issue and then go back to the person with whom you started the entire story. Sir Klink was a very articulate and funny lecturer. I enjoyed and learned much from this lecture.
4. ) I went to Cavite with Kamille. We are working in as story assignment given to me by Sir Klink. He was assigning feature stories to the other interns, and when it was my turn, he asked me if there was any particular story that I would want to pursue. I told him that I have seen this group, the Dynamic Teen Company, on TV just that morning. I told him that DTC is a group of teenagers who use wooden pushcarts with books, blackboards, and other learning material. The group goes to public markets, dumpsites, and cemeteries to educate the young children there who do not go to school. I found their advocacy truly inspiring so I suggested to cover their story. Gladly, Sir Klink found it interesting and inspiring as well.
After the assignment was given, I immediately looked for their website. I left a message there and told them who I was and what I had to do. They replied to my mail the next day and gave me the contact number of the founder, Kuya Ef. I texted Kuya Ef to set an appointment, he replied and told me to come there on April 13 (today). He sent me the complete address so I went there with Kamille and we looked for their office. We will go back there on Saturday for the photos of their actual teaching sessions. I think I could talk more about this on my next report form.
B. Describe new skills you learned, or skills you improved upon as a result of these tasks. Be specific.
1. ) I learned more about news judgment. During the time that I was monitoring the AFP and Xinhua, I knew that what may be news to other people of the world may not be news to the Filipinos. So there, I applied the different news values that I learned in class. I recall, one intern who was working with me was monitoring the wires too. And when Sir Klink asked her if she found any news for the paper, she talked about the quake in Italy. And sir asked if there were Filipinos involved, she said none, so that was not news according to sir.
I was happy because I had the same line of thinking with sir, I was looking for any sign of Filipinos affected by the quake so the story would have more relevance and proximity to the Filipino readers.
2. ) I am not that shy anymore during interviews and I think I have improved my communication skills more. During my interview in Tanjuatco’s wake, prominent people were there and I knew there was no room for errors. I tried to build up my confidence and do my best. I think turned out to be ok because I got good quotes from them. Also, it really pays to listen to the interviewee’s answers, more questions could be derived from there!
3. ) I learned about discipline. I was late when I submitted the article on Ding Tanjuatco, and I know that I not a very good start. I thought I “screwed up” on the assignment. Like what Sir Klink said to all of us, “DEADLINES ARE SACRED”. And probably being the first one to fall short on that, I have really disciplined myself when it comes to my work. Now, I really plan ahead, research well, and schedule my commitments properly (I write them down on a separate notebook and I check them every now and then).
4. ) I learned of the importance of being prepared. Asking questions is not a bad thing, it can actually make the job a whole lot easier. Knowing everything that you need to know about the topic and the interviewees would really help you in asking the right questions.
5. ) I learned more about responsibility. Now, I am not only carrying the name of the school but I am carrying the name of the company as well. When I go out and say that I am from the Manila Times, I feel the pressure to act professionally because there is no way that they will be treating me as a student there.
C. Other thoughts regarding the OJT experience.
On last note, I realized how important being nice and courteous to others people is. Regardless of position, rank in life, age, or gender, I must treat them the way I want to be treated myself. For one, in my first interview, I was so lost. I did not know how to begin and gain confidence. And the ones who helped me out? The drivers, the organizers, and the helpers of the family.
They told me who the members of the family are, and a little background on Sir Ding. Kuya Jessie even gave me a copy of Sir Ding’s resume which was a really big help for me. I was nice to them ever since I stepped my foot there, and they repaid me with their kindness until I left as well. They even gave me brownies and other stuff to eat, they said they knew that I travelled really far just to go there. I was really touched by their gesture, and I thanked them.
It does not hurt to give them a smile, really.
Miranda: Week #1 at Manila Times
A plane ticket for Manila one Friday afternoon was an assurance that I could indeed have my On-the-Job training in one of the national dailies here, the Manila Times. Being a Masscom student means trying out every possible way to have a glimpse of the other side of the horizon. I just did. I am already here in Manila.
Now, I am here embarking on a new path. The first week of my OJT in a big, national newspaper opened a new horizon for me. I have to report from Monday to Sunday, from two to seven o’clock in the evening when the press room is all abuzz with activity. In the first three days, I was assigned in editing/proofreading. On my first day, I was given a stylebook so I can properly edit news items given to me for editing. I was introduced to the nature of the work. News articles, editorials, columns, business reports, world news, sports, lifestyle and special features are first edited by the editors first, then they will be passed on to the proofreading supervisor who will then distribute the task to us, the proofreaders.
I am given the assignment of editing the business, world, sports and lifestyle sections. With the help of the stylebook and the copyreading skills I learned since high school, I was able to do my job. The stylebook given to me was personally authored by the editors of Manila Times. My copyreading skills are a great help for me here because it makes me do my work faster and easier. The editing work is a technical work. I am given a big draft paper with the layouted stories. I have to carefully check the punctuation marks and other symbols, the placement of text, the meaning of abbreviations and acronyms, the names, places and dates and the jargons. My supervisor guides me on where to go next after editing. My next stop is the layout team. I will inform them the corrections and wait for another printing of the draft, but this time, it is printed on a long bond paper. I double-check if the corrections made are included. If everything is fine, I will pass the paper to the editor for final reading. If there are no corrections raised, a final paper will be printed and will be posted on the bulletin with a sign “OK”. Another set will be done for other sections. This happens for three days. I usually extend my working hours if it is already seven o’clock and my work is not yet done.
Three days later, I was assigned to write a story about an incident happened to former Senator Nikki Coseteng. The executive editor, Mr. Dante Ang II, relayed to me the scoop news he received by the PR man of the former senator. The former senator had a breakfast in one of the reliable restaurants in Pasay City. She was surprised by the bangus meal she ordered for it contained a whole small cockroach. She complained to the restaurant supervisor who assured her that it was just an accident and that they would just replace it and won’t charge her for it. Mr Ang wanted me to write a bigger story for this. He introduced the WSJ or Wall Street Journal Formula in writing a story. It must first be focused on an individual. Then there would be a transition to a larger issue which in here is “Are restaurants generally safe or not.” Or “how safe are the people of the food they eat in restaurants”. After this is a report on the larger issue and finally conclude the story by returning to the opening focus. He wanted me to gather facts first. This means checking the background of the incident, interviewing people and sources which for my story are Public Health Offices, verifying and corroborating information, and getting reactions of the other side of the story. For a promdi like me, this is quite a big deal because I have to go to different cities like Pasay, Makati, Quezon and Manila and it was my first time to interview unfamiliar faces in unfamiliar territories. I could not help but have butterflies in my stomach. But I survived the first two interviews of Pasay and Manila City Health Offices. The editor did not give me a deadline. He wanted me to work on the story well. Tomorrow, I shall do three more interviews before I can write my story, with hopefully, my by-line.
When I did my first two interviews, I remember the ones our masscom class had when we did our SPLAT features. Interviewing is one skill I learned in our journalism class. I was able to apply the steps taught to us. I did research for the background, made a concept map, prepared questions, followed-up questions during the interview proper and listened. I learned during the process of interview that it pays to be courteous, sincere, humble and smart. People will acknowledge and respect the interviewee and will answer the questions sincerely. I learn, too, that to gain their trust, I have to be credible-looking by dressing up properly.
Writing the story is the second step. I know I have to use my news judgement skills for this. I have to decide which part would be the most newsworthy. I have to organize my thoughts and prepare which lead to use.
On Wednesday, Mr Ang conducted a two-hour journalism workshop for the interns. He reviewed journalism, news and leads. He has a definition of journalism which we, the Ateneans, had learned in our own school. It is the discipline involving the process of gathering information, editing and disseminating the news to a mass audience. He said that the principles of news dissemination in print are the same in television and radio. News, according to him, is information that is perceived to have some value to an audience at a particular time. He introduced the WSJ Formula lead which I am going to use for my first news story. He ended the lecture by reminding us that our practicum here is for our future job search. We are taught of the things which we are capable of doing.
Thursday and Friday are holidays. I was given a break on Saturday and Sunday.
The real world outside is a challenge, indeed. My first exposure to MRT was way back 2000. Now, LRT is a ride to remember. And it certainly is a part of my world now. I am taught to ride a jeepney which only costs P7. The next ride is the LRT where I have to be astute of its next-stop destinations. It is just a 20-minute ride, sans traffic, sans hassle. After the LRT ride, I once again take another jeepney which heads to my exact destination. This is my world to Manila Times, everyday.
I do not fear the rides, I enjoy them. I do not fear the places, I admire them. I would get used to the fast-paced world here. I would continue to travel with people from all walks of life. I must learn these things with common sense and with the laws of life. These are not taught inside our air-conditioned room in school. I am just trained to face life with courage and will to think out of the box. I am here in Manila, and I admit it, I would get lost if I lose track of my goals.
Now, I am here embarking on a new path. The first week of my OJT in a big, national newspaper opened a new horizon for me. I have to report from Monday to Sunday, from two to seven o’clock in the evening when the press room is all abuzz with activity. In the first three days, I was assigned in editing/proofreading. On my first day, I was given a stylebook so I can properly edit news items given to me for editing. I was introduced to the nature of the work. News articles, editorials, columns, business reports, world news, sports, lifestyle and special features are first edited by the editors first, then they will be passed on to the proofreading supervisor who will then distribute the task to us, the proofreaders.
I am given the assignment of editing the business, world, sports and lifestyle sections. With the help of the stylebook and the copyreading skills I learned since high school, I was able to do my job. The stylebook given to me was personally authored by the editors of Manila Times. My copyreading skills are a great help for me here because it makes me do my work faster and easier. The editing work is a technical work. I am given a big draft paper with the layouted stories. I have to carefully check the punctuation marks and other symbols, the placement of text, the meaning of abbreviations and acronyms, the names, places and dates and the jargons. My supervisor guides me on where to go next after editing. My next stop is the layout team. I will inform them the corrections and wait for another printing of the draft, but this time, it is printed on a long bond paper. I double-check if the corrections made are included. If everything is fine, I will pass the paper to the editor for final reading. If there are no corrections raised, a final paper will be printed and will be posted on the bulletin with a sign “OK”. Another set will be done for other sections. This happens for three days. I usually extend my working hours if it is already seven o’clock and my work is not yet done.
Three days later, I was assigned to write a story about an incident happened to former Senator Nikki Coseteng. The executive editor, Mr. Dante Ang II, relayed to me the scoop news he received by the PR man of the former senator. The former senator had a breakfast in one of the reliable restaurants in Pasay City. She was surprised by the bangus meal she ordered for it contained a whole small cockroach. She complained to the restaurant supervisor who assured her that it was just an accident and that they would just replace it and won’t charge her for it. Mr Ang wanted me to write a bigger story for this. He introduced the WSJ or Wall Street Journal Formula in writing a story. It must first be focused on an individual. Then there would be a transition to a larger issue which in here is “Are restaurants generally safe or not.” Or “how safe are the people of the food they eat in restaurants”. After this is a report on the larger issue and finally conclude the story by returning to the opening focus. He wanted me to gather facts first. This means checking the background of the incident, interviewing people and sources which for my story are Public Health Offices, verifying and corroborating information, and getting reactions of the other side of the story. For a promdi like me, this is quite a big deal because I have to go to different cities like Pasay, Makati, Quezon and Manila and it was my first time to interview unfamiliar faces in unfamiliar territories. I could not help but have butterflies in my stomach. But I survived the first two interviews of Pasay and Manila City Health Offices. The editor did not give me a deadline. He wanted me to work on the story well. Tomorrow, I shall do three more interviews before I can write my story, with hopefully, my by-line.
When I did my first two interviews, I remember the ones our masscom class had when we did our SPLAT features. Interviewing is one skill I learned in our journalism class. I was able to apply the steps taught to us. I did research for the background, made a concept map, prepared questions, followed-up questions during the interview proper and listened. I learned during the process of interview that it pays to be courteous, sincere, humble and smart. People will acknowledge and respect the interviewee and will answer the questions sincerely. I learn, too, that to gain their trust, I have to be credible-looking by dressing up properly.
Writing the story is the second step. I know I have to use my news judgement skills for this. I have to decide which part would be the most newsworthy. I have to organize my thoughts and prepare which lead to use.
On Wednesday, Mr Ang conducted a two-hour journalism workshop for the interns. He reviewed journalism, news and leads. He has a definition of journalism which we, the Ateneans, had learned in our own school. It is the discipline involving the process of gathering information, editing and disseminating the news to a mass audience. He said that the principles of news dissemination in print are the same in television and radio. News, according to him, is information that is perceived to have some value to an audience at a particular time. He introduced the WSJ Formula lead which I am going to use for my first news story. He ended the lecture by reminding us that our practicum here is for our future job search. We are taught of the things which we are capable of doing.
Thursday and Friday are holidays. I was given a break on Saturday and Sunday.
The real world outside is a challenge, indeed. My first exposure to MRT was way back 2000. Now, LRT is a ride to remember. And it certainly is a part of my world now. I am taught to ride a jeepney which only costs P7. The next ride is the LRT where I have to be astute of its next-stop destinations. It is just a 20-minute ride, sans traffic, sans hassle. After the LRT ride, I once again take another jeepney which heads to my exact destination. This is my world to Manila Times, everyday.
I do not fear the rides, I enjoy them. I do not fear the places, I admire them. I would get used to the fast-paced world here. I would continue to travel with people from all walks of life. I must learn these things with common sense and with the laws of life. These are not taught inside our air-conditioned room in school. I am just trained to face life with courage and will to think out of the box. I am here in Manila, and I admit it, I would get lost if I lose track of my goals.
Barba: Week #1 at Fleishman-Hillard
A. List down all the tasks that you performed during this period. Describe each in detail.
• Monitoring – The first thing we do everyday after singing-in in the log sheet is monitoring. We read all the broadsheets (and if there are weeklies and magazines available) to check if our clients or the competitors of our clients released and advertisements or articles.
• Scanning – I scanned all the selected clippings and selected pictures for compilation. This is for the monthly report, specifically for Etihad Airways. Hitherto, there are some documents to filed as well.
• Monthly report – My supervisor gave this on my first day of work, March 31, and the proposed deadline is on Friday, April 3. I was able to finish it on Thursday, April 2. This is sorting and compiling all the selected clippings and articles of Etihad Airways in Microsoft word and my supervisor also taught me how to calculate the accounts of every released advertisement or articles in print and broadcasting, so I did a bit of this as well.
• Research – I researched for Pensonic; its market, competitors, products and status in the Philippines. Db Audio; speakers and amplifiers, its market, competitors, products. Top Filipino Endorsers and Top Filipino Bands.
• Press Release – I’m still working for a press release to Bellagio Square, an event place in Malate, Manila. I’m still waiting for the contact details of the architects and other contact persons for this, since my supervisor told me to wait for a while. Nevertheless, I already had a draft for this.
• Weekly report – When josh was absent because she was sick, our GM assigned me to help Mr. Joey Brillantes in doing the research for Avaya and Cielo Salon. Later on, I did some parts of weekly report on this.
• Editing – Mr. Brillantes asked me to listen to the Audio-visual presertation of US-VISIT for the US embassy. It was in Filipino language, so he asked me to check on every detail of it. I was able to noticed some mispronounced tagalong words and misspelled translations.\
• PR rounds – we went to Business Mirror and Philippine Daily Inquirer to look for the lifestyle editors and to give some ‘humble’ gifts.
B. Describe new skills you learned, or skills you improved upon as a result of these tasks. Be specific.
For new skills:
• Computing for accounts; Press release, Broadcast and Print advertisement
• Doing monthly report
• Monitoring\
• PR rounds
C. Other thoughts regarding the OJT experience.
It was fun and fruitful. The early log-in time makes me sick but on the other hand, it helps a lot for my disciplinary concerns. The environment of the office is very friendly and warm. They are all fun-loving and dedicated; I’m really looking forward on working here.
• Monitoring – The first thing we do everyday after singing-in in the log sheet is monitoring. We read all the broadsheets (and if there are weeklies and magazines available) to check if our clients or the competitors of our clients released and advertisements or articles.
• Scanning – I scanned all the selected clippings and selected pictures for compilation. This is for the monthly report, specifically for Etihad Airways. Hitherto, there are some documents to filed as well.
• Monthly report – My supervisor gave this on my first day of work, March 31, and the proposed deadline is on Friday, April 3. I was able to finish it on Thursday, April 2. This is sorting and compiling all the selected clippings and articles of Etihad Airways in Microsoft word and my supervisor also taught me how to calculate the accounts of every released advertisement or articles in print and broadcasting, so I did a bit of this as well.
• Research – I researched for Pensonic; its market, competitors, products and status in the Philippines. Db Audio; speakers and amplifiers, its market, competitors, products. Top Filipino Endorsers and Top Filipino Bands.
• Press Release – I’m still working for a press release to Bellagio Square, an event place in Malate, Manila. I’m still waiting for the contact details of the architects and other contact persons for this, since my supervisor told me to wait for a while. Nevertheless, I already had a draft for this.
• Weekly report – When josh was absent because she was sick, our GM assigned me to help Mr. Joey Brillantes in doing the research for Avaya and Cielo Salon. Later on, I did some parts of weekly report on this.
• Editing – Mr. Brillantes asked me to listen to the Audio-visual presertation of US-VISIT for the US embassy. It was in Filipino language, so he asked me to check on every detail of it. I was able to noticed some mispronounced tagalong words and misspelled translations.\
• PR rounds – we went to Business Mirror and Philippine Daily Inquirer to look for the lifestyle editors and to give some ‘humble’ gifts.
B. Describe new skills you learned, or skills you improved upon as a result of these tasks. Be specific.
For new skills:
• Computing for accounts; Press release, Broadcast and Print advertisement
• Doing monthly report
• Monitoring\
• PR rounds
C. Other thoughts regarding the OJT experience.
It was fun and fruitful. The early log-in time makes me sick but on the other hand, it helps a lot for my disciplinary concerns. The environment of the office is very friendly and warm. They are all fun-loving and dedicated; I’m really looking forward on working here.
Aguilo: Week #1 at Fleishman-Hillard
A. List down all the tasks that you performed during this period. Describe each in detail.
1. Press rounds- we went to different newspaper publications all over Metro Manila to give the Editors a huble gift from Etihad Airways, client of fliehman.
2. Weekly Monitoring report- monitoring on Avaya and it’s competitors by reading the newspapers and on-line news. I did a report and we sent it in Singapore.
3. Research about Cielo Salon- Cielo is the newest client of Fleishman, a salon located in Makati who wants to attract more costumers. Before formulating a tactic, I did a research on Philippe and louiskee salon, Cielo’s competitors.
4. proposal that will ensure good press attendance-TCL’s international strategy for the Asian Games has not been established, and for this year they would like the markets to mostly provide support, on project basis, for activities around the sponsorship (such as Road of Asia) and other ad-hoc marketing activities. Philippines has been highlighted as a market where immediate action is required, because the Road of Asia activities will run on May 1.
Daily Monitoring report on Etihad Airways- Monitoring the newspapers about Etihad airways and its competitor and send it to the client in Middle east
B. Describe new skills you learned, or skills you improved upon as a result of these tasks. Be specific.
1. Im developing my interest in public relations
2. Adjusting from college to a full-time employment
3. good work habits
4. critical thinking skills.
C. Other thoughts regarding the OJT experience.
I feel so lucky to have this training; I could use my ideas and creativity. This is helpful in my Advertising and public relations courses.
1. Press rounds- we went to different newspaper publications all over Metro Manila to give the Editors a huble gift from Etihad Airways, client of fliehman.
2. Weekly Monitoring report- monitoring on Avaya and it’s competitors by reading the newspapers and on-line news. I did a report and we sent it in Singapore.
3. Research about Cielo Salon- Cielo is the newest client of Fleishman, a salon located in Makati who wants to attract more costumers. Before formulating a tactic, I did a research on Philippe and louiskee salon, Cielo’s competitors.
4. proposal that will ensure good press attendance-TCL’s international strategy for the Asian Games has not been established, and for this year they would like the markets to mostly provide support, on project basis, for activities around the sponsorship (such as Road of Asia) and other ad-hoc marketing activities. Philippines has been highlighted as a market where immediate action is required, because the Road of Asia activities will run on May 1.
Daily Monitoring report on Etihad Airways- Monitoring the newspapers about Etihad airways and its competitor and send it to the client in Middle east
B. Describe new skills you learned, or skills you improved upon as a result of these tasks. Be specific.
1. Im developing my interest in public relations
2. Adjusting from college to a full-time employment
3. good work habits
4. critical thinking skills.
C. Other thoughts regarding the OJT experience.
I feel so lucky to have this training; I could use my ideas and creativity. This is helpful in my Advertising and public relations courses.
De Leon: Internship Goals
Mid-April sets the next step of my journalistic venture. And my mission for this summer internship is listed by numbers one and two. First is to be an effective PEACE journalist and second is to LEARN… more.
For around a month or so, all classroom knowledge on basic and advanced journalism will finally be applied on the field. To write effectively in both straight news and feature is no more than a general objective. As an intern of Peace Advocates Zamboanga, it entails not only the capabilities to write effectively following basic journalistic rules but we must also abide with the culture of peace. To write stories that focus on the angle of peace and instilling it among its readers out of any news worthy story is a challenge. And basically, this is what my entire internship is all about. I want to learn how to do it effectively, and finish the summer as a trained peace journalist.
In general, LEARNING is still the main goal of this internship. OJT1 is a summer class and learned classroom knowledge is best tested in practical settings. As listed in my roles and responsibilities, we have to submit straight news that will be published on the web and/or press releases, news feature story for PEACEWORKS, a magazine, and accompany the stories with photographs if possible.
These actually serve as the topics of the course outline of my practical summer class. I have already experienced writing in both straight and feature, for print and web. First, taking the story on a specific angle requires me to refresh my skills on the basic and most crucial part of news writing, the information selection. If I am to write a story that has a theme focused on culture of peace, I would also have to select proper information and conduct interviews, research and gather data from as many sources as possible. This may sound too basic, but for me, this is the most crucial part. Second is doing press releases. This is something that I have not yet experienced. And I want to experience doing it during this internship. I always hear this term and I know that some of my classmates are tasked to write some press release articles for the department. But it is still a different thing to be doing it myself. And third is about the photos. I wonder if there are specific guidelines to follow in taking and choosing the photos that would immediately reflect the inter-religious theme or peace angle of the story. This is another thing that I would like to discover myself, because this was not taught during the photography class.
This internship also opens a bonus experience for us for we will be given the chance to do a news feature report for radio and work as a personal assistant in radio productions. Although we are not yet taught how to do this, I consider the task as an advanced training for our next Communications classes that are focused on radio production. I would like to learn the difference between writing a story for print, online and for radio broadcast. But application of what we have learned inside the class and learning out of experience is not the only REAL thing. We will be working with real people in the industry and a teacher will no longer be the one to tell us what to do, but a real BOSS.
Also, another thing that we must aim to do as early as now is to establish a network of connections of people in the field. It is a need for mass communication practitioners to build good relations and create links to as many people and establishments as they can. And since I will be dealing with the people in the real world, this internship is a good chance for me to begin establishing links in the mass communication field.
“To finish my internship with a remarkable record,” exactly these words were written on my piece of paper during the OJT orientation seminar. To be remarkable does not suggest that I have to beat other interns. Instead, I aim to make the best that I can out of my classroom knowledge and past experiences. What is mentioned above is the end goal of the entire summer internship. And achieving this goal will give me a great chance to have a sure job landing after graduation. Showing a distinct performance as an intern is my first step in making a name in this industry. And companies would surely run after employees who have shown great potentials as interns, right after graduation. And naturally, that is one thing that I wanted to achieve over the summer.
For around a month or so, all classroom knowledge on basic and advanced journalism will finally be applied on the field. To write effectively in both straight news and feature is no more than a general objective. As an intern of Peace Advocates Zamboanga, it entails not only the capabilities to write effectively following basic journalistic rules but we must also abide with the culture of peace. To write stories that focus on the angle of peace and instilling it among its readers out of any news worthy story is a challenge. And basically, this is what my entire internship is all about. I want to learn how to do it effectively, and finish the summer as a trained peace journalist.
In general, LEARNING is still the main goal of this internship. OJT1 is a summer class and learned classroom knowledge is best tested in practical settings. As listed in my roles and responsibilities, we have to submit straight news that will be published on the web and/or press releases, news feature story for PEACEWORKS, a magazine, and accompany the stories with photographs if possible.
These actually serve as the topics of the course outline of my practical summer class. I have already experienced writing in both straight and feature, for print and web. First, taking the story on a specific angle requires me to refresh my skills on the basic and most crucial part of news writing, the information selection. If I am to write a story that has a theme focused on culture of peace, I would also have to select proper information and conduct interviews, research and gather data from as many sources as possible. This may sound too basic, but for me, this is the most crucial part. Second is doing press releases. This is something that I have not yet experienced. And I want to experience doing it during this internship. I always hear this term and I know that some of my classmates are tasked to write some press release articles for the department. But it is still a different thing to be doing it myself. And third is about the photos. I wonder if there are specific guidelines to follow in taking and choosing the photos that would immediately reflect the inter-religious theme or peace angle of the story. This is another thing that I would like to discover myself, because this was not taught during the photography class.
This internship also opens a bonus experience for us for we will be given the chance to do a news feature report for radio and work as a personal assistant in radio productions. Although we are not yet taught how to do this, I consider the task as an advanced training for our next Communications classes that are focused on radio production. I would like to learn the difference between writing a story for print, online and for radio broadcast. But application of what we have learned inside the class and learning out of experience is not the only REAL thing. We will be working with real people in the industry and a teacher will no longer be the one to tell us what to do, but a real BOSS.
Also, another thing that we must aim to do as early as now is to establish a network of connections of people in the field. It is a need for mass communication practitioners to build good relations and create links to as many people and establishments as they can. And since I will be dealing with the people in the real world, this internship is a good chance for me to begin establishing links in the mass communication field.
“To finish my internship with a remarkable record,” exactly these words were written on my piece of paper during the OJT orientation seminar. To be remarkable does not suggest that I have to beat other interns. Instead, I aim to make the best that I can out of my classroom knowledge and past experiences. What is mentioned above is the end goal of the entire summer internship. And achieving this goal will give me a great chance to have a sure job landing after graduation. Showing a distinct performance as an intern is my first step in making a name in this industry. And companies would surely run after employees who have shown great potentials as interns, right after graduation. And naturally, that is one thing that I wanted to achieve over the summer.
Querubin: Internship Goals
I am indeed privileged to take my internship in Peace Works because it upholds my beliefs as a peace advocate and nothing can be more rewarding than to work for a cause I hold dear in my heart.
In the duration of this OJT, I would like to experience working with various inter-religious organizations while taking part in assemblies for peace; and learn more about the nitty-gritty of press work.
I would also like to create close ties with the people behind Peace Works and establish a long lasting friendship with its staff.
With these expectations at hand I will strive to produce quality output that meets the standards of the management and I will also be open for comments and suggestions in order for me to learn more of the craft and improve myself as a writer and as an advocate of peace.
I am willing to adjust and heed to the needs of the organ to meet the requirements in creating articles that satisfy the reader’s interest and gratify their necessity for information.
I hope that this internship experience will be worth it and will do my part in meeting the desired end.
In the duration of this OJT, I would like to experience working with various inter-religious organizations while taking part in assemblies for peace; and learn more about the nitty-gritty of press work.
I would also like to create close ties with the people behind Peace Works and establish a long lasting friendship with its staff.
With these expectations at hand I will strive to produce quality output that meets the standards of the management and I will also be open for comments and suggestions in order for me to learn more of the craft and improve myself as a writer and as an advocate of peace.
I am willing to adjust and heed to the needs of the organ to meet the requirements in creating articles that satisfy the reader’s interest and gratify their necessity for information.
I hope that this internship experience will be worth it and will do my part in meeting the desired end.
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