Aguilo: Week #1 at Fleishman-Hillard

A. List down all the tasks that you performed during this period. Describe each in detail.
1. Press rounds- we went to different newspaper publications all over Metro Manila to give the Editors a huble gift from Etihad Airways, client of fliehman.
2. Weekly Monitoring report- monitoring on Avaya and it’s competitors by reading the newspapers and on-line news. I did a report and we sent it in Singapore.
3. Research about Cielo Salon- Cielo is the newest client of Fleishman, a salon located in Makati who wants to attract more costumers. Before formulating a tactic, I did a research on Philippe and louiskee salon, Cielo’s competitors.
4. proposal that will ensure good press attendance-TCL’s international strategy for the Asian Games has not been established, and for this year they would like the markets to mostly provide support, on project basis, for activities around the sponsorship (such as Road of Asia) and other ad-hoc marketing activities. Philippines has been highlighted as a market where immediate action is required, because the Road of Asia activities will run on May 1.
Daily Monitoring report on Etihad Airways- Monitoring the newspapers about Etihad airways and its competitor and send it to the client in Middle east


B. Describe new skills you learned, or skills you improved upon as a result of these tasks. Be specific.
1. Im developing my interest in public relations
2. Adjusting from college to a full-time employment
3. good work habits
4. critical thinking skills.

C. Other thoughts regarding the OJT experience.
I feel so lucky to have this training; I could use my ideas and creativity. This is helpful in my Advertising and public relations courses.